Walking into Hall 4 of Autosport 2025, the transformation was immediately apparent. While the show may have downsized from its glory days, there’s an undeniable energy pushing it in a fresh direction. The initial entry, cleverly structured around the live action arena, showcased an impressive mix of club displays from Petrolheadinism alongside innovative trader stands.
The sustainability focus hit differently this year. Race series are finally getting serious about synthetic fuels, moving beyond the simplistic electric-only narrative. It’s refreshing to see this balanced approach, with teams embracing carbon offsetting – something we’ve championed at Masters of Motoring and Great British Motor Shows.

Jam Sport Racing’s JCW Mini challenger with Henry Howarth Racing which is sponsored by Masters of Motoring
The pit lane display proved a major draw, featuring both historic and modern Formula One cars that proved very popular and great to see some of the older cars making an appearnace.
Tim at Garage 23 and caught my attention with his new race series launch. His approach to making racing more accessible through realistic cost structures could be a game-changer for newcomers to the sport.

Lea Williams Art exhibited at the Autosport International #AS25 Show in a fresh new style that stood out from the crowd
The art scene was particularly vibrant this year. James Stevens’ Pit Stop artworks are mind-bending – they look like photographs until you get up close and see the detail involved, pure skill. Lee Williams brought an incredible collection of abstract helmet and car pieces that capture racing’s soul in an entirely new way and I’m delighted to have one of her peaces now in my own collection!
I’m particularly excited about our new partnership with Henry Howarth. We officially launched our sponsorship for his 2025 JCW Mini-series campaign right there at the BARC stand. At just 17, Henry’s showing remarkable promise, and the series’ connection to British Touring Car Championship events gives him the perfect platform to develop. We will be following him through his year and the Jam Sport team and look forward to an exciting year ahead. He and the Jam Sport team will be at the Masters of Motoring too so if you didn’t see him, there’s plenty of chance to find out more and even maybe take a hot lap or two around the Castle Combe Circuit.
Arc Raceware’s launch stood out among the new traders. Their expansion from team wear into race wear signals growing confidence in the industry’s future and good to see the industry growing.
Motorsport UK‘s inclusion hub launch, backed by the Hamilton 44 Commission, was a standout moment. Their initiatives, from Girls on Track to electric karting schemes, show real commitment to diversifying motorsport’s future and getting peope involved in all aspects of motorsports at every level.
The sim racing presence was stronger than ever this year. Perfect Acceleration’s setup particularly caught my eye – we’re already in talks about involving them in our 2025 show season alongside showcasing their esports series which can win you a paid drive worth £40,000.
What really struck me was the quality of conversations happening across the show floor. Whether it was discussing developments with race teams or exploring collaboration opportunities with artists like Lee Williams for our upcoming shows, there’s a sense of innovation and forward momentum.
While Autosport might not match its past scale, the new management’s vision is steering it in an exciting direction. The blend of heritage and future tech, combined with genuine efforts to make motorsport more inclusive and sustainable, suggests 2026 could be even more impressive.