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The historic Deacons Family Jewellers, a sixth-generation luxury retailer established in 1848, announces an expanded partnership with Masters of Motoring for their 2025 events at Castle Combe Circuit and Bowood House. The collaboration will feature exclusive VIP displays showcasing Fope Italian jewellery and prestigious timepieces from Tag Heuer, Bremont, and Rolex across both the Masters Live track day on June 7th and the Concours and Collectors Motor Show on June 8th.

Following a successful inaugural partnership in 2024, Deacons will double their display presence this year, featuring a larger showcase display adjacent to the VIP & Members Zone at both venues. The expanded format will include dedicated display cases within the VIP areas, offering guests unprecedented access to luxury timepieces and fine jewelry collections.

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“We are creating a different style of event where passion and art meets, as true for the cars and bikes as it is for the jewellery and watches on offer from Deacons,” states the Masters of Motoring organiser. “Their display will be twice the size of the previous year, allowing more opportunities to enjoy the hospitality and setting.”

The partnership highlights Deacons’ deep-rooted connection to  engineering heritage, dating back to their early days of supplying clocks to the Great Western Railway. Today, their carefully curated collection includes motorsport-inspired timepieces from Tag Heuer, currently F1’s title partner, and Bremont, the prestigious British watchmaker known for its motoring designs.

At Castle Combe Circuit, visitors will experience an exclusive VIP hospitality area featuring Deacons’ finest pieces, while the Bowood House exhibition will showcase a bigger range, including the “Deacons for Diamonds” collection and exclusive Fope Italian jewelry designs. The displays will be staffed by passionate experts offering personalized consultation services.

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The expanded partnership reflects the natural synergy between luxury automotive enthusiasts and fine jewelry collectors, offering a curated experience that celebrates craftsmanship across both disciplines. Visitors will have access to an exceptional range of luxury brands, including Rolex, Tudor, TAG Heuer, Grand Seiko, Longines, and the exclusive Fope collection.

About Deacons Family Jewellers

Established in 1848, Deacons is a sixth-generation family-run business specializing in Watches, Diamonds, and Clocks. From their Swindon location, they offer a prestigious selection of luxury timepieces and jewelry, combining traditional craftsmanship with contemporary design. Their expertise spans from historical timepieces to modern luxury brands, maintaining their reputation for excellence in the luxury retail sector.

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Media Contact

For more information about the Masters of Motoring events and Deacons’ luxury displays, please contact:
Steve Bishop – Founder/Director

01729 821113

steve@greatbritishmotorshows.com